Just before Xmas we launched the SO and SO Marketing SMS Love Competition, whereby 3 businesses could win upto £500 worth of SMS marketing goodies, support and advice from good old me.
So I am please to announce the winners:
Advance Insurance from Wiltshire
Print Shop Express from Weymouth
Pebley Beach Hyundai from Swindon
Each business receives 500 free text credits, an SMS keyword and shortcode ie text SOANDSO to 63333 (you can if you want, go on give it a try) a free consultancy from me to discuss the best solutions and applications for their business, then we will set them up and run them.
I will let you know what solutions we come up with and what we have created as we go along and will feedback the results, good or bad, we are all about honesty here.
All of the winners are completely different types of businesses so I look forward to the challenge and seeing what sort of SMS solutions and apps we can create.
For further information on SMS and Mobile Marketing in Weymouth, Dorset and Wiltshire visit www.soandsomarketing.co.uk
You can also follow me on twitter @paulsonso
Showing posts with label weymouth. Show all posts
Showing posts with label weymouth. Show all posts
Thursday, 10 January 2013
Friday, 4 January 2013
8 ways to generate your own opt in Mobile number database.
I have long been an advocate of the power
of gathering opt in Mobile number databases, and how this type of database is
the strongest in terms of marketing response rates. 97% of text messages are read within 5
seconds and response rates to text messages also beat all other mediums hands
down.
On a previous blog I mentioned that rather
than the short term and costly way of purchasing Mobile data from an agent, it
is better to work hard and generate your own, so below I have defined 8
ways that an opt in mobile database can
be gathered.
1. Running a Text Competition. People love competitions and winning prizes. By running a text competition whereby the customer texts in via a shortcode ie 63333 to enter, they by accepting the terms of conditions of the competition and thus opting in directly to your database
2. Asking customers for feedback: This can done via a Shortcode and keyword
1. Running a Text Competition. People love competitions and winning prizes. By running a text competition whereby the customer texts in via a shortcode ie 63333 to enter, they by accepting the terms of conditions of the competition and thus opting in directly to your database
2. Asking customers for feedback: This can done via a Shortcode and keyword
Example:
text the word FEEDBACK followed by your thoughts on today's event to 87121 and
you will be entered into a prize draw
This can also be
done via a manual questionnaire and again you can collect Mobile numbers from
these and create an opt in number by writing the Terms and Conditions correctly
3. SMS Text reminders are hugely popular and are a great service to customers. We work with a number of MOT garages offering this service and there is never a shortage of people taking up the offer of a free reminder text straight to their mobile when their MOT is due.
4. By putting a mobile Shortcode call to action on your marketing activity not only is this proven to increase response rates but also helps to generate strong leads and some great opt in mobile numbers at the same time
3. SMS Text reminders are hugely popular and are a great service to customers. We work with a number of MOT garages offering this service and there is never a shortage of people taking up the offer of a free reminder text straight to their mobile when their MOT is due.
4. By putting a mobile Shortcode call to action on your marketing activity not only is this proven to increase response rates but also helps to generate strong leads and some great opt in mobile numbers at the same time
Example:
text the word CARAVAN and your name
address to 63333 and we will send you our latest holiday brochure
5. Via your Email Newsletter sign up. It amazes me that asking for a mobile number is so often missed off when companies gather data via their websites, after all it is just another field.
6. Manual Data Collection. I love the art of capturing data in person, and often when at events, shows and exhibitions it is by the best way to do it. Always ask for a mobile alongside your other info. As long as the customer understands they will receive text alerts, messages and offers from you, and you explain this in print on the sheet they sign up on they are opt in.
7. VIP Club, this works in varying ways for different types of businesses but by getting customers to sign up to receive exclusive content, options to skip a queue or other Text to gain:
5. Via your Email Newsletter sign up. It amazes me that asking for a mobile number is so often missed off when companies gather data via their websites, after all it is just another field.
6. Manual Data Collection. I love the art of capturing data in person, and often when at events, shows and exhibitions it is by the best way to do it. Always ask for a mobile alongside your other info. As long as the customer understands they will receive text alerts, messages and offers from you, and you explain this in print on the sheet they sign up on they are opt in.
7. VIP Club, this works in varying ways for different types of businesses but by getting customers to sign up to receive exclusive content, options to skip a queue or other Text to gain:
Example:
text REQUEST and your song request to
63333
8. Offers: Everyone loves an offer and is one of the main ways in which people hand over their data. This can be a manual sign up, via a website or via a text shortcode again, but is the purest form of opt in, so make sure you take those mobile numbers.
8. Offers: Everyone loves an offer and is one of the main ways in which people hand over their data. This can be a manual sign up, via a website or via a text shortcode again, but is the purest form of opt in, so make sure you take those mobile numbers.
For more information on SMS Mobile Mobile
marketing and why sending texts to your customers should be part of marketing
plan in 2013 visit www.soandsomarketing.co.uk
Follow me on twitter @paulsonso
So and So Marketing is a full service
Marketing Agency based on the sunny south coast of England in Weymouth, Dorset.
Wednesday, 2 January 2013
2012 Marketing Christmas list, 2013 to do list..
On our recent email newsletter I put the below Marketing
objectives which I feel should be on all Businesses Christmas lists, so which of
these are you putting into place for 2013?
* AN opt in Mobile Database
* Social Media campaign aimed
at your audience
* A defined way to measure
customer experience
* A LinkedIn Company page
* A website fit for mobile
* Create Strategic partnerships
* A clear, creative and
quantifiable marketing strategy for 2013
Sunday, 30 December 2012
DON’T SPAM, KERBLAM! Being more effective with your Email, Social Media and SMS Marketing!
It is all so easy to fall into the trap when working on SMS, email or Social Media campaigns of constantly trying to sell to your database and thus really just becoming SPAM. The problem is, this becomes boring to the majority of people, annoying to others, and what initially was a brand you trusted and opted in to be part of, now quite frankly bugs the hell out of you. So you either opt out or just ignore the messages completely, from the brands perspective a connection and possible customer is lost. Now when you send your database about an offer or info on something they really want to hear about you don’t have their attention or you cant reach them as they have opted out.
Back in the day when I was a Commercial agent for Sports teams and athletes I had a mantra that I would always speak to our sponsors at least 4 times during the season without asking for money. So I called them to give them free event tickets, make sure their advert was up to date in programme, ask them if they wanted to feature on our email newsletter ….. or just for a general chat. You can be sure when we needed a Man of the Match sponsored during or at the end of the season and their sponsorship renewal was up, they were always happy to speak with me and answered the phone.
The same applies to your database, send messages that show you care, are informative, useful, funny and not just the blatant sale, that way when you have something really great to sell, KERBLAM you have your contacts full attention and you have a good chance to bag a sale…
For more information on Paul and So and So Marketing visit www.soandsomarketing.co.uk email Paul@soandsomarketing.co.uk follow him on Twitter @paulsonso or sign up to their email newsletter by CLICKING HERE
For more information on Paul and So and So Marketing visit www.soandsomarketing.co.uk email Paul@soandsomarketing.co.uk follow him on Twitter @paulsonso or sign up to their email newsletter by CLICKING HERE
Marketing Spend less Customer Service = Wastage
One of my biggest marketing passions is the art of Customer Experience and Service. How you interact, engage, welcome, deal with problems and make a customer feel about your product, service or experience is by far the most important aspect of your business and your companies marketing plan.
How often do you see companies spending thousands on marketing only to let themselves down by not understanding their customer, or by letting them down with empty promises? You can be assured if they feel like this, others will do to, and that they have shared these disappointments with many others.
In an age where good and bad experiences can spread digitally in a matter of minutes, the need to analyse, innovate and be ready to exceed customer expectations before even contemplating spending money on marketing is more important than ever.
Just as bad experiences spread quickly so do great experiences. By exceeding your customers’ expectations, going the extra mile or providing something quite unique, your need for spending money on the more conventional forms of marketing will decrease.
So before you decide to go all out on printing 1000’s of flyers, taking out newspaper adverts, step up your social media interaction or create a new website, take a good look at how you treat, interact and what service you offer to your customers and see if you can make your customer’s experience part of your marketing story, not part of the reasons why however much you spend nothing works!
How often do you see companies spending thousands on marketing only to let themselves down by not understanding their customer, or by letting them down with empty promises? You can be assured if they feel like this, others will do to, and that they have shared these disappointments with many others.
In an age where good and bad experiences can spread digitally in a matter of minutes, the need to analyse, innovate and be ready to exceed customer expectations before even contemplating spending money on marketing is more important than ever.
Just as bad experiences spread quickly so do great experiences. By exceeding your customers’ expectations, going the extra mile or providing something quite unique, your need for spending money on the more conventional forms of marketing will decrease.
So before you decide to go all out on printing 1000’s of flyers, taking out newspaper adverts, step up your social media interaction or create a new website, take a good look at how you treat, interact and what service you offer to your customers and see if you can make your customer’s experience part of your marketing story, not part of the reasons why however much you spend nothing works!
For more information on Paul you can follow him on twitter @paulsonso email him on paul@soandsomarketing.co.uk and visit www.soandsomarketing.co.uk to find out more on measuring Customer Service and Experience.
So and So Marketing is a full service marketing and design agency based in Weymouth, Dorset and covering the South of England, Wiltshire, Hampshire, Somerset and Devon.
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