DON’T SPAM, KERBLAM! Being more effective with your Email, Social Media and SMS Marketing!

It is all so easy to fall into the trap when working on SMS, email or Social Media campaigns of constantly trying to sell to your database and thus really just becoming SPAM. The problem is, this becomes boring to the majority of people, annoying to others, and what initially was a brand you trusted and opted in to be part of, now quite frankly bugs the hell out of you. So you either opt out or just ignore the messages completely, from the brands perspective a connection and possible customer is lost. Now when you send your database about an offer or info on something they really want to hear about you don’t have their attention or you cant reach them as they have opted out.

Back in the day when I was a Commercial agent for Sports teams and athletes I had a mantra that I would always speak to our sponsors at least 4 times during the season without asking for money. So I called them to give them free event tickets, make sure their advert was up to date in programme, ask them if they wanted to feature on our email newsletter ….. or just for a general chat. You can be sure when we needed a Man of the Match sponsored during or at the end of the season and their sponsorship renewal was up, they were always happy to speak with me and answered the phone.

The same applies to your database, send messages that show you care, are informative, useful, funny and not just the blatant sale, that way when you have something really great to sell, KERBLAM you have your contacts full attention and you have a good chance to bag a sale…

For more information on Paul and So and So Marketing visit www.soandsomarketing.co.uk email Paul@soandsomarketing.co.uk follow him on Twitter @paulsonso or sign up to their email newsletter by CLICKING HERE

Marketing Spend less Customer Service = Wastage

One of my biggest marketing passions is the art of Customer Experience and Service. How you interact, engage, welcome, deal with problems and make a customer feel about your product, service or experience is by far the most important aspect of your business and your companies marketing plan.

How often do you see companies spending thousands on marketing only to let themselves down by not understanding their customer, or by letting them down with empty promises?  You can be assured if they feel like this, others will do to, and that they have shared these disappointments with many others.

In an age where good and bad experiences can spread digitally in a matter of minutes, the need to analyse, innovate and be ready to exceed customer expectations before even contemplating spending money on marketing is more important than ever.

Just as bad experiences spread quickly so do great experiences.  By exceeding your customers’ expectations, going the extra mile or providing something quite unique, your need for spending money on the more conventional forms of marketing will decrease.

So before you decide to go all out on printing 1000’s of flyers, taking out newspaper adverts, step up your social media interaction or create a new website, take a good look at how you treat, interact and what service you offer to your customers and see if you can make your customer’s experience part of your marketing story, not part of the reasons why however much you spend nothing works!

For more information on Paul you can follow him on twitter @paulsonso email him on paul@soandsomarketing.co.uk  and visit www.soandsomarketing.co.uk to find out more on measuring Customer Service and Experience.

So and So Marketing is a full service marketing and design agency based in Weymouth, Dorset and covering the South of England, Wiltshire, Hampshire, Somerset and Devon.