I have long been an advocate of the power
of gathering opt in Mobile number databases, and how this type of database is
the strongest in terms of marketing response rates. 97% of text messages are read within 5
seconds and response rates to text messages also beat all other mediums hands
down.
On a previous blog I mentioned that rather
than the short term and costly way of purchasing Mobile data from an agent, it
is better to work hard and generate your own, so below I have defined 8
ways that an opt in mobile database can
be gathered.
1. Running a Text Competition. People love competitions and winning prizes. By running a text competition whereby the customer texts in via a shortcode ie 63333 to enter, they by accepting the terms of conditions of the competition and thus opting in directly to your database
2. Asking customers for feedback: This can done via a Shortcode and keyword
1. Running a Text Competition. People love competitions and winning prizes. By running a text competition whereby the customer texts in via a shortcode ie 63333 to enter, they by accepting the terms of conditions of the competition and thus opting in directly to your database
2. Asking customers for feedback: This can done via a Shortcode and keyword
Example:
text the word FEEDBACK followed by your thoughts on today's event to 87121 and
you will be entered into a prize draw
This can also be
done via a manual questionnaire and again you can collect Mobile numbers from
these and create an opt in number by writing the Terms and Conditions correctly
3. SMS Text reminders are hugely popular and are a great service to customers. We work with a number of MOT garages offering this service and there is never a shortage of people taking up the offer of a free reminder text straight to their mobile when their MOT is due.
4. By putting a mobile Shortcode call to action on your marketing activity not only is this proven to increase response rates but also helps to generate strong leads and some great opt in mobile numbers at the same time
3. SMS Text reminders are hugely popular and are a great service to customers. We work with a number of MOT garages offering this service and there is never a shortage of people taking up the offer of a free reminder text straight to their mobile when their MOT is due.
4. By putting a mobile Shortcode call to action on your marketing activity not only is this proven to increase response rates but also helps to generate strong leads and some great opt in mobile numbers at the same time
Example:
text the word CARAVAN and your name
address to 63333 and we will send you our latest holiday brochure
5. Via your Email Newsletter sign up. It amazes me that asking for a mobile number is so often missed off when companies gather data via their websites, after all it is just another field.
6. Manual Data Collection. I love the art of capturing data in person, and often when at events, shows and exhibitions it is by the best way to do it. Always ask for a mobile alongside your other info. As long as the customer understands they will receive text alerts, messages and offers from you, and you explain this in print on the sheet they sign up on they are opt in.
7. VIP Club, this works in varying ways for different types of businesses but by getting customers to sign up to receive exclusive content, options to skip a queue or other Text to gain:
5. Via your Email Newsletter sign up. It amazes me that asking for a mobile number is so often missed off when companies gather data via their websites, after all it is just another field.
6. Manual Data Collection. I love the art of capturing data in person, and often when at events, shows and exhibitions it is by the best way to do it. Always ask for a mobile alongside your other info. As long as the customer understands they will receive text alerts, messages and offers from you, and you explain this in print on the sheet they sign up on they are opt in.
7. VIP Club, this works in varying ways for different types of businesses but by getting customers to sign up to receive exclusive content, options to skip a queue or other Text to gain:
Example:
text REQUEST and your song request to
63333
8. Offers: Everyone loves an offer and is one of the main ways in which people hand over their data. This can be a manual sign up, via a website or via a text shortcode again, but is the purest form of opt in, so make sure you take those mobile numbers.
8. Offers: Everyone loves an offer and is one of the main ways in which people hand over their data. This can be a manual sign up, via a website or via a text shortcode again, but is the purest form of opt in, so make sure you take those mobile numbers.
For more information on SMS Mobile Mobile
marketing and why sending texts to your customers should be part of marketing
plan in 2013 visit www.soandsomarketing.co.uk
Follow me on twitter @paulsonso
So and So Marketing is a full service
Marketing Agency based on the sunny south coast of England in Weymouth, Dorset.
No comments:
Post a Comment