Measure and Incentivize your team on Customer Experience to increase repeat business and staff empowerment!

Does your business measure Customer Service & Experience?

Are you team incentivized purely on sales and revenue generated?

How about incentivizing staff on their customer interactions and the experience the customer has?

When companies are purely focused on sales and revenue it can often lead to potentially great sales but often poor after sales which in turn can hinder repeat custom, and effect that all important word of mouth and social media feedback.

Instead try increasing commission based on after sales questionnaires, or reducing it for poor results, create a Team bonus structure based on customer service results, and empower your team to come up with suggestions to make the customer experience that extra bit special, and reward them based on the results this brings.

Customer Experience awards and bonuses based on yearly, monthly and weekly results is also a great way to incentivise those not directly related to sales within your company and can help to make these employees feel an important and valued member of the team, whilst giving the business the opportunity to monitor both staff and company performance in this area.

In an age where the experience and service your company gives a customer can spread within a matter of minutes and  with consumers expecting more than ever,  can your company afford not measure, analysis and work to improve and excel in this area? 

For more information on Paul you can follow him on twitter @paulsonso email him on paul@soandsomarketing.co.uk  and visit www.soandsomarketing.co.uk to find out more on measuring Customer Service and Experience.

So and So Marketing is a full service marketing and design agency based in Weymouth, Dorset and covering the South of England, Wiltshire, Hampshire, Somerset and Devon.