When we first started working with the UK’s biggest online motorbike related radio station Biker FM, little did we know we would help them to create one of the biggest ever online radio shows, and the most listened to show in the stations history.
The Speedway Show was launched in February 2012. We had been working with Biker FM on their marketing strategy and text competitions for almost a year when we worked with the station to launch the Speedway show that we suggested, due both to our knowledge and contacts within the sport, but also due to the large untapped audience the sport had with no Audio outlet for news and content.
On show One we went big, by having former British GP Champion and the UK’s biggest Speedway Star Chris Bomber Harris live on the show, alongside the sport’s most controversial Team Manager Alun Rossiter, and an excellent competition to learn to ride speedway with myfirstskid.com.
Although only ranked number 10 in the station’s rankings, with a marketing push, new presenters (one of them being me surprisingly, believe me, it wasn’t my intention) and continually good guests with World Champions, young hot talent, the sport’s top administrators all mixed in with some controversy, the show started to gain media coverage within the sport and a social media following which saw it rise to number one in the stations rankings by week 10.
On May the 13th the sport of Speedway was hit by the tragic news that British Speedway ace Lee Richardson had been killed in a track crash in Poland. The speedway family was in mourning and only two days after his sad passing we ran a tribute show to Lee with the blessing of his family. Email and social media tributes came pouring into the show, with some of Lee’s closest friends and racing colleagues coming onto the show to pay tribute to a great family man, rider and friend the word about the show spread worldwide.
The show received over 46’000 listeners, being a station record and crashing the server. Creating further national coverage, not just in the motorcycle press, but also via such media sources as the Daily Star a podcast was released. Again due to such huge demand the server went down but was eventually fixed for many people to listen to one of the most emotional shows broadcast, ending with an interview with Lee recorded right back in show number 2.
The show continues to be Number 1 on the station and with many more ideas to grow this show and the station weekly audience numbers station wide are expected to rise.
So and So Marketing’s first venture into radio land has been a rollercoaster; emotional, tough but rewarding and we look forward to working with BIKER FM into the future and continuing to see listener numbers rise and the profile of the station increase!
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